Ruby Cups B1G1 Social Mission

Rachael CrowMenstrual Health

eng-b1g1-square-bannerWomen and girls affected by poverty face problems during their periods because they simply cannot afford menstrual hygiene products.

Without proper sanitary products, girls and women are forced to use degrading substitutes (like mud or old newspapers), which do not absorb well and often carry serious health implications for infections and diseases.

Menstruation is a hugely overlooked barrier to development and it has a significant impact on education, gender dynamics, equality and basic human dignity. Studies show that girls miss up to 20% of their schooling because they stay home out of fear of leaking and staining their clothes during their period. This absenteeism cause some girls to drop out of school entirely.

The UNDP (United Nations Development Programme) calls unsanitary menstrual hygiene protection an overlooked problem that hinders achievement of the Millennium Development Goals (MDGs) of universal education and gender equality.

THE RUBY SOLUTION – BUY ONE, GIVE ONE. For every Ruby Cup sold online, we donate another one to a girl in Eastern Africa. Ruby Cup is an eco-friendly and long lasting solution to this problem, and also a conversation-starter on the topic of reproductive health. Ruby Cup is a menstrual cup made of 100% medical grade silicone, reusable for up to 10 years.

Ruby Cup Buy one, give one. Keeping girls in school with a menstrual cup. 

copy-of-img_0105Through our Buy One, Give One programme, we distribute the Ruby Cups in collaboration with local partner organisations. With Ruby Cup, girls can go through primary school, secondary school and all the way to college, enjoying worry-free periods, feeling self-conscious and empowered.

RUBY CUP IN EAST AFRICA. Ruby Cup works closely with local communities, non-governmental organisations, schools and girl’s clubs. The most important part of our work is to educate girls on reproductive health, menstrual hygiene and how to use Ruby Cup.

copy-of-girl-with-ruby-cup-in-north-mathare-shortly-after-a-ruby-cup-distribution_ copy-of-img_0142We build sustainable partnerships and ensure that all the necessary resources, ongoing support and adequate surroundings are in place. We believe this is the way forward to create a long-lasting impact and improve the lives of girls and women. Regardless of her income, no girl or woman should be hindered by her menstruation.

Get a Ruby Cup and change the world.