[guest letter] Letter to Proctor and Gamble

This is an actual letter from an Austin, Texas woman sent to Proctor and
Gamble regarding one of their feminine products. She really gets Rolling
after the first paragraph. This was PC Magazine’s 2007 Editors’
Choice award-winner for the best letter sent via e-mail.

Dear Mr. Thatcher,

I have been a loyal user of your ‘Always’ maxi pads for Over 20 years
and I appreciate many of their features. Why, without the LeakGuard Core
or Dri-Weave absorbency, I’d probably never go horseback riding or salsa
dancing, and I’d certainly steer clear of running up and down the beach
in tight, white shorts.
But my favorite feature has to be your revolutionary Flexi-Wings. Kudos
on being the only company smart enough to realize how crucial it is that
maxi pads be aerodynamic. I can’t tell you how safe and secure I feel
each month knowing there’s a little F-16 in my pants.

Have you ever had a menstrual period, Mr. Thatcher? I’m guessing you
haven’t. Well, my time of the month is starting right now. As I type, I
can already feel hormonal forces violently surging through my body.
Just a few minutes from now, my body will adjust and I’ll be transformed
into what my husband likes to call ‘an inbred hillbilly with knife
skills.’

Isn’t the human body amazing?

As Brand Manager in the Feminine-Hygiene Division, you’ve no doubt seen
quite a bit of research on what exactly happens during your customers’
monthly visits from ‘Aunt Flo’. Therefore, you must know about the
bloating, puffiness, and cramping we endure, and about our Intense mood
swings, crying jags, and out-of-control behavior. You surely realize
it’s a tough time for most women.

The point is, sir, you of all people must realize that America is just
crawling with homicidal maniacs in Capri pants… Which brings me to the
reason for my letter. Last month, while in the throes of cramping so
painful I wanted to reach inside my body and yank out my uterus, I
opened an Always maxi-pad, and there, printed on the adhesive backing,
were these words: ‘Have a Happy Period.’

Are you f—— kidding me? What I mean is, does any part of your tiny
middle-manager brain really think happiness – actual smiling, laughing
happiness, is possible during a menstrual period? Did anything mentioned
above sound the least bit pleasurable? Well, did it, James?
FYI, unless you’re some kind of sick S&M freak, there will never be
anything ‘happy’ about a day in which you have to jack yourself up on
Motrin and Kahlua and lock yourself in your house just so you don’t
march down to the local Walgreen’s armed with a hunting rifle and a
sketchy plan to end your life in a blaze of glory.

For the love of God, pull your head out, man! If you have to slap a
moronic message on a maxi pad, wouldn’t it make more sense to say
something that’s actually pertinent, like ‘Put down the Hammer’ or
‘Vehicular Manslaughter is Wrong’.

Sir, please inform your Accounting Department that, effective
immediately, there will be an $8 drop in monthly profits, for I have
chosen to take my maxi-pad business elsewhere. And though I will
certainly miss your Flex-Wings, I will not for one minute miss your
brand of condescending bullshit. And that’s a promise I will keep.

Always. . ..

Wendi Aarons
Austin , TX

Guest Writings, Menstrual Health

1 comment


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